Hello
Bending
Spoons!
So I don't actually have a portfolio,
and there are only 3 hours before the deadline...
but I do have work
:)
Brief
So the design challenge
for today is...
How can I create a portfolio
that will get me accepted
PLEQ APPLICATION DESIGN
2025
Challenge: How to make complicated occupancy and utilization analytics approachable to non-savvy users?
Visit Website →...within 3 hours
before the deadline
PLEQ APPLICATION DESIGN
2025
Challenge: How to portray the notion of 'negative space' through a cover design?
...whilst showing my way of
solving product challenges
through unique approaches
That are built for the user'
experience at its core
Hello mr/mrs application reviewer 👋
FAMILLIO FRONT END DEVELOPMENT AND DESIGN
2023
Challenge: Create a family tree builder simple enough for its older target audience
Visit Website →and is able to showcase
my skills in UIUX design...
...software engineering...
PLEQ 1st DRAFT SYSTEM DESIGN
2024
Challenge: Complete scalable redevelopment of Pleq’s old Admin Panel
...graphic design...
MACAU BEER BOTTLE DESIGN
2023
Challenge: Design a bottle for the collab between CONTEMPO and Macau beer, respecting both their brand identities
...web development...
NESSA's ART PORTFOLIO
2025
Challenge: Design and build a portfolio reflecting Nessa' creative background
Visit Website →ALP LAW FIRM WEBSITE
IN PROGRESS
LIFE GOES ON AGENCY WEBSITE
2022
...and most importantly
Conclusion
How to create impactful
product through value- and
story-driven experiences.
EXCERPT PLEQ LAUNCH VIDEO STORYBOARD
2025
Challenge: Communicate Pleq's
core Value Proposition
Hi! My name is Ash van Ierssel, 21 years old
I'm a start-up builder and product owner specialized in UI/UX design and front-end development. I've lived and worked across AMS, HK, TKY, LDN & SYD!
Please do consider my Bending Spoons application ;)